How to Negotiate The Best Price

How to Negotiate The Best Price
Homebuyer Advice & Strategy

How to Negotiate The Best Price

⏱️ 5 min read • Real Estate Negotiation Tips

Buyers want to purchase for the lowest amount, and sellers want to sell for the highest amount. Everyone wants to keep their money!

Discussing negotiation issues with a real estate professional is the best way to position yourself for a powerful negotiation.

1 A Swift Sale

Seller Motivation

A powerful way to negotiate the best price is to find out if the Seller needs a quick sale. If they have signed a contract to purchase another home, or have already made the purchase, they will be anxious to make a quick deal in order to honor the one they have already made.

Also, find out how long the home has been on the market. Sellers may also be anxious to make a quick sale on a home that has been on the market for a long period of time. When the Seller is looking to quickly sell their home, they will be less apt to excessively haggle over price, which will be to your benefit.

⏱️ Key Takeaway: Identifying highly motivated sellers or stale listings gives you leverage to secure a lower purchase price.

2 Don’t Make an Extraordinarily Low Offer

Offer Strategy

While it is smart to make an offer at the low end of the value for the neighborhood, it is not wise to make an extraordinarily low offer for the home. The Seller will know that you are not a serious candidate for the home, and may not even want to negotiate.

Another danger involved in making a low offer is that the Seller may receive a second and more reasonable offer and decide not to sell to you, causing you to lose the home you truly wanted. Making a reasonable offer on a home demonstrates that you are a serious candidate and are sincerely interested in the home.

🎯 Key Takeaway: Lowballing can backfire and cost you the home. Offer at the lower end of fair market value to keep negotiations open.

3 Know Your Maximum Price

Budget Discipline

Know the maximum price you are willing to pay for the home. Once you know exactly how high you are willing to go, you can place yourself in a stronger negotiating position.

However, as firm as these prices are, it is okay to be a little flexible. There is no sense in letting your purchase fall apart over a couple hundred dollars. Also, find out if the price you are working with involves appliances, certain amenities, or decorations. You may go a little over your price, but it may still be cheaper than having to purchase all new appliances for the home.

💡 Key Takeaway: Set a strict limit, but stay flexible on small amounts—especially if valuable appliances or inclusions are part of the deal.

4 Don’t Limit Your Options

Buyer Leverage

Competition is your strongest point. There is nothing like a little competition to spark the interest of the Seller.

If they know you are interested in another property, they will worry about not selling their house to you, especially if they need a quick sale. Casually mention that you are viewing other homes, so Sellers know that theirs is not the only home you are considering.

🏡 Key Takeaway: Keeping options open signals to sellers that they must be realistic on price to win your offer.

5 Perform a Final Walk-Through

Closing Safeguard

Buyers should make sure to walk through the home 24 hours before the closing. By doing a final walk through, you have one last opportunity to inspect and evaluate the home.

Should you find elements of the home that are not as in good of shape as you thought, make sure to address these concerns before you close on the home. If you have discovered problems with the house, you may have the seller pay for the correction, or lower the price you will pay for the home so that you can make the correction.

*Note: This is not a time to renegotiate the entire deal, just a final opportunity to ensure that everything you bargained for is as it should be.

🔍 Key Takeaway: A final walk-through prevents last-minute surprises and ensures agreed-upon repairs were completed before cash changes hands.

6 Fast, Firm, and Low

Counteroffer Rule

Always bring your offer in fast, firm, and low. By setting down your counteroffer fast, you make the statement that you are serious about the transaction. A good rule of thumb is to try and place a counteroffer within 24 hours, if not directly at the table.

Firmly stating your offer will show that you are steadfast about your price, and it will be hard to negotiate much further. Offering a reasonably low price will save you money, while still purchasing the home of your dreams.

⚡ Key Takeaway: Quick responses show serious intent, while firmness prevents endless back-and-forth price hikes.

7 Avoid Making Offers Contingent on Selling Your Current Home

Financial Trap

Avoid placing an offer contingent on the sale of your current home. Let’s look at an example of how this can cost you thousands:

⚠️ The $50,000 Contingency Trap Example:

Pretend your current home is worth $150,000 and you want to purchase a home for $300,000 with a home sale contingency.

  • The seller demands full asking price ($300,000) because they take their home off the market on a gamble. If the home was only worth $275,000, you just lost $25,000 by paying full price.
  • To close quickly on the new house, you rush to sell your existing home for $125,000 instead of $150,000—losing another $25,000.

Total Lost: $50,000 simply due to the home sale contingency!